Coaching Programs for Founders & Leaders

It depends on how deep you want to go and how much support you want along the way. For the full journey, one-on-one with Matt plus a small group for a year, choose the Liberated Leader. For the same work in a small group at a lower investment, choose the Assembly. To start with one deep session and a clear plan, book a Breakthrough. And to feel the work before deciding anything, come to a free Campfire. Not sure? Book a free fit call and we'll help you choose.

Both run on the Waterfall Method and include the same weekly group of no more than eight. The Liberated Leader adds one-on-one coaching every other week, direct access between sessions, and an assessment debrief, all over a full year. The Assembly is the group on its own, for six months or a year.

Matt Swartz is an executive coach and licensed therapist and the creator of the Waterfall Method. Chris Freeman is Evolving Lives' Senior Coach, and his gift is relationship: people feel safe with him fast. Both use the same method and co-lead the Assembly. Working one-on-one with Chris is a more accessible investment, and the program around it, including the weekly group, stays the same.

Yes. The Campfire is free and runs every week. The Breakthrough is a single two-hour session, and its full price credits toward any program if you continue within seven days, or half of it within thirty. Everything paid for the Assembly credits in full toward a larger program whenever you're ready to go deeper.

The Waterfall Method is the coaching method Matt Swartz built over 15 years and more than 30,000 hours with founders and leaders. It treats the pressure behind success like water behind a dam and releases it through four pillars: See it (clarity), Shift it (resilience), Sharpen it (creativity), and Scale it (impact). The first two pillars are the healing, and the last two are the growth that comes after. Every Evolving Lives program runs on it.

The Liberated Leader is Evolving Lives' flagship coaching program for founders, entrepreneurs, and business owners running established companies, and for the leaders who work alongside them. It's a full year of one-on-one coaching every other week, a weekly group of no more than eight, direct access between sessions, and an assessment debrief, all built on the Waterfall Method. Clients work one-on-one with Matt Swartz, executive coach and licensed therapist, or with Senior Coach Chris Freeman.

Executive and business coaching usually focuses on strategy and performance. Evolving Lives works on that and on the pattern underneath it: the anxiety and pressure that drive how a leader decides, delegates, and relates. Matt Swartz is both an executive coach and a licensed therapist, so the work can go all the way to the root while still sitting in the builder's seat. Entrepreneurs, business owners, and leaders release the anxiety behind their success without losing their edge.

Most clients arrive having done a lot already: books, coaches, sometimes therapy. They have real awareness, and something underneath still pulls them back to the same place. That's not a discipline problem. It's a pattern, and patterns are hard to see from the inside, because the pattern that built your success is often the one holding the ceiling in place. The Waterfall Method starts by making that pattern visible, then works on it in your calendar, your relationships, your brain, and your business, week by week.

The Assembly is one live group hour a week. The Liberated Leader adds a one-hour one-on-one session every other week, plus direct access between sessions when you need it. Every program includes some homework between sessions. The Campfire is one free hour on Tuesdays.